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2019 AEE West CWEEL Breakfast Speaker Highlight: Move Your Market. Change the World.

Written by MaryAnne Lauderdale, PE, CEM

Transforming Sustainability from a “Check-the-box” Approach to a Strategic Growth Driver that can Move Your Market and Change the World.

THE TIME IS NOW!

Carolyn Parrs, CEO of Mind Over Markets and founder of Women of Green, engaged the morning audience with her keynote presentation for the CWEEL Women in Leadership breakfast, at AEE West in Santa Clara, CA on June 6. Ms. Parrs provides strategic marketing advice, helping her clients tap into the exploding interest in sustainable products and services from consumers, and their demands for corporate environmental accountability.

Some “fun facts” from Carolyn’s presentation – recent marketing surveys have found:

  • 88% of Americans think that the average person should be taking “concrete steps” to reduce his or her environmental impact
  • Women…
    • Purchase 85% of all consumer goods in the US
    • Have $7.4 trillion in purchasing power
  • 92 million Millenials (born between 1981-1997) have $1.4 trillion in disposable income
  • When Millenials trust a brand’s environmental and social/business practices…
    • 90% buy from that brand
    • 95% recommend the brand to others, largely via social media

But how can companies reach these consumers effectively with their products? How can they get their messages out in the world of nonstop news feeds? And, how can companies learn what their consumers and customers really want?

Carolyn’s formula includes four essentials:

  1. Lay the Sustainability Groundwork for Strategic Growth
  2. Define your Sustainability Strategy & Work It
  3. Seek Collaborations to Advance It
  4. Own your Sustainability Story yet Lead with What’s Meaningful to Your Customer

These steps may appear simple and logical, but her approach with clients is all about disciplined action. In one case study, she shared the story of PNM (Public Service Company of New Mexico) and the local community at loggerheads over adding more renewable energy in the state, while maintaining affordable energy costs.

Groundwork

Action began by interviewing community members, utility customers, environmental advocates and thought leaders to learn what was important, where stakeholder interests diverged, and where their interests coincided.

Sustainability Strategy

Carolyn’s sustainability strategy follows the LEAP approach:

  • Listen
  • Engage
  • Align & Act

which can result in:

  • Profit

For the community and stakeholders in New Mexico, these actions contributed not only to the utility’s interests, but helped them see that their concerns were listened to and heard. Balancing community interests with financial possibilities and constraints created solutions-driven interactions, and contributed to the next essential: Collaboration.

Collaboration

This interactive process evolved into a true collaborative effort to identify realistic objectives for the state and local jurisdictions. Ultimately, the interests of the community – to increase sustainable energy production and reduce greenhouse gas emissions in the state – became aligned with the utility’s and consumers’ needs to meet projected energy demands cost-effectively.

Carolyn has employed this strategy to assist many corporations with their sustainability plans. However, the job does not end there.

Own your Sustainability Story

Organizations have the tools to communicate their objectives and results, but unless the organization has an integrated communication strategy, companies are at risk for allowing their successes to be dissected and represented as failures. Organizations need to recognize their strengths and challenges, and craft the stories of their actions to present a consistent message communicating their obectives and results clearly.

Whether an entity is a startup or has been around for more than 100 years, the process for developing sustainable energy supply with community involvement is simple and clear: we can solve these environmental problems as a whole society. To close, Carolyn shared a video by Greta Thurnberg, a young woman whose forward-thinking videos have activated many people world-wide to recognize that they are empowered to create and participate in the solutions to our current climate management challenges. Greta said, “What we need more than hope – is ACTION!”

We are the guardians of our world – there are no others. THE TIME IS NOW!

For more information, contact:

Carolyne Parrs, CEO Mind Over Markets
cparrs@mindovermarkets.com
Seattle – Santa Fe
505-231-2342
www.mindovermarkets.com
www.womenofgreen.com

Carolyn Parrs | CEO, Mind Over Markets | Founder, Women of Green

Carolyn Parrs is the CEO of Mind Over Markets, a trusted, strategic advisor since 2003 helping brands transform sustainability from a “check-the-box” approach to a strategic growth driver that can move their market and change the world.

Carolyn started her journey working at some of the top New York City advertising agencies including Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more. 

Carolyn and her products have appeared on television shows including Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.

As committed sustainability advocate, she created Women Of Green, a robust online community that “turns up the volume” of the feminine voice in green. She is a featured author in Thomson Reuters book series for C-level executives: Inside the Minds: Greening your Business. She lives and works in Seattle and Santa Fe with her pups, Heart and Soul.

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CWEEL Women in Energy Leadership Expands

The Council of Women in Energy & Environmental Leadership (CWEEL) is pleased to announce the appointment of three outstanding women to the Board of Directors. 

Suhair Al Mhairat, JPE, CEM, REP, CSDP is a senior engineer at Jordan Standards and Metrology Organization with over 15 years of experience in the fields of renewable energy and certification systems.  Suhair holds a master degree in Chemical Engineering from the University of Jordan and will hold a leadership position on the Board’s Membership Committee.   

Cara Olmsted is Director of Strategic Development & Renewable Sales for ConEdison Solutions.  She has been with ConEdison, Inc. for 34 years.  She holds a BS in Business from the University of Missouri and an MBA from Fordham University and is the mother of 3 daughters.  Cara will assume a leadership role on the Fundraising & Corporate Sponsorship Committee. 

Charlotte Wagner, PE, CEM, LEED AP BD+C is a Managing Director of Major Accounts and Standardization at Edison Energy, LLC and has 25 years of energy industry experience.  Charlotte has a BS in Mechanical Engineering from the University of Maryland.  She will be leading the Mentoring Program on the Board of Directors. 

NEW CWEEL BOARD MEMBER FULL BIOGRAPHIES

Suhair Al Mhairat
MSc, JPE .CEM®,REP™,CSDP® Senior Engineer
Jordan Standards and Metrology Organization
Contact Information
(962) -79 – 9031261 suhair.mhairat@gmail.com

Suhair will be contributing to the success of CWEEL worldwide as the leader of our Membership Committee. Suhair Al Mhairat is a senior engineer, working at the Jordan Standards and Metrology Organization for 15 years working in the fields of renewable energy and certification systems (ISO 17065, ISO 17025 and ISO 9001) against the international standards. She holds a master degree in Chemical Engineer from University of Jordan. In 2018, she achieved the requirements of a professional degree Professional engineer, JPE, from Jordan engineers association in renewable energy. 

She was recognized in 2016 as “International Energy Professional Development” awardee by the Association of Energy Engineers in Washington D.C. 

She became a trainer for ISO 50001 ENERGY MANAGEMENT SYSTEMS (within the MENA Star Project which is implemented by the International Organization for Standardization (ISO)and funded by SIDA). She is also an authorized trainer for certified sustainable development professional (CSDP®) training from AEE. She became an EFQM certified assessor with King Abdullah II Center for Excellence 2014/2015. Suhair prepared a comprehensive strategy to train female engineers for international certification programs and submitted it to USAID to provide the proper funding. 45 engineers were trained through 6 courses in 2015. Another funding request was submitted for 2016 and was approved. 

Suhair has been leading the first International Chapter of the Council on Women in Energy and Environmental Leadership (CWEEL) in Jordan since May 2014. She had been a board member of the Jordan Energy Chapter of AEE since 2011-2017. Also, she became the first female Certified Energy Manager, CEM® in Jordan by passing a professional exam from the Association of Energy Engineers in the USA. 

Cara Olmsted
Director Strategic Development & Renewable Sales
Con Edison Solutions
Contact Information
(914) 286-7012
(914) 629-2839 (cell) olmstedc@conedsolutions.com

Cara will bring her experience in fundraising and leadership to CWEEL to lead the Fundraising & Corporate Sponsors Committee.

Cara is the Director of Strategic Development & Renewable Sales for Con Edison Solutions. She  has been with Con Edison, Inc. for 34 years.

Over the years she has actively marketed and sold energy efficiency, commodity supply, demand response, and solar EPC services.  She has participated and led corporate strategic initiatives including new business start-ups and new/existing product growth and expansion.  In her roles, she has had significant interaction with C-level executives and technical teams.  For the past eight years she also launched and participated in the Committee for the company’s annual Environmental Health & Safety awards. As the Chairperson of the committee, she managed a team of 8 professionals, to develop an evaluation process, scoring approach, and reach consensus in selecting the winners.  In addition, each year she has given the opening remarks at the awards ceremony with a focus on the three key points – ideation, process, and leadership in achieving success in the pursuit and execution of the work that we do.  In Cara’s words “Leadership is framed not from the perspective of an external source or guide but from the leader that resides within each one of us to, define our path, act with integrity, and achieve happiness and meaning in our lives and through our work.”

Cara spent four years on the Stewardship Committee of her Church successfully meeting fundraising goals required to support the financial needs of the church and its ministries. Cara has a Bachelor of Science degree in Business Administration from the University of Missouri and a Masters Business Administration from Fordham University, New York, with a major in Finance and Marketing.

Cara is a mother of three daughters.  Her goals for her daughters are the same that she has for the women of CWEEL – to support them in finding their path, their voice, and their passion as they pursue their careers and relationships. 

Charlotte Wagner
P.E., CEM, LEED AP BD+C
Managing Director
Edison Energy, LLC
Contact Information
949-392-8038 | 949-887-6906 (cell) charlotte.wagner@edisonenergy.com

Charlotte has been active in AEE and she is an active CWEEL Mentor. She is also an active member and leader in the Society of Women Engineers (SWE). Charlotte brings this valuable experience to lead the CWEEL Board’s Mentor Program Committee.

Charlotte brings over 25 years of energy industry experience with a focus on energy auditing, building automation, HVAC optimization and energy project management. She has effectively managed large teams (30-50) of energy engineering professionals for several major energy firms including Yardi and Enernoc.   Most recently, she is the Managing Director of Major Accounts and Standardization at Edison Energy, LLC.

Over her career, Charlotte has been very involved in volunteering at the Society of Women Engineers where she received their Distinguished Service Award in 2008.  She has been active in SWE local chapters – the Washington-Baltimore Chapter (1991-1999) and the Orange County CA Section(1999-2017). She has also been involved at the National level in several leadership roles with SWE (2000-2019) including: Senior Member Engagement Task Force Member, 2017-2019; Leadership Pipeline Task Force Chair, 2008-2009; Committee member, 2009-2010 and 2010-2011; Distinguished Service Award judge, 2004- 2007, 2009-2018; National Membership Chair, 2002-2003; National Section Vitality Task Force Leader/Chair, 2000-2001 and 2001-2002 (Section Vitality was later renamed Leadership Coaching)

Charlotte received her Bachelor of Science in Mechanical Engineering from the University of Maryland and is an AEE Certified CEM and is LEED AP certified.

Event: 4th Power Conference to ADVANCE Women in Utilities

Being held May 20-21, 2019 in New Orleans, LA

The conference mission is: To help individual professionals in utilities – what can I do to advance my career? What tools do I need? What do I need to learn? Whom do I need to meet? To help utility organizations – what can our company do to improve efforts to recruit, retain, mentor, and advance women? What needs to change culturally? How do we take the next steps toward our goals?

CWEEL Members can register and save 25% with this link: https://events.bizzabo.com/ADVANCE_east_2019?promo=CWEEL25

CWEEL Tunisia chapter Announcement at WENERCON 2019

AEE Tunisia organized the 2nd Annual WENERCON conference in Tunis, the capital of Tunisia in February 2019.

The conference was attended by energy professionals from North Africa, the Middle East, Europe, and the USA.

The focus of the event was Job Opportunities and Women Empowerment in the Energy Sector. it was definitely a success with women making up over half of the attendees! Lori Moen, current AEE President, and Laurie Wiegand-Jackson, CWEEL Board Co-Chair and founder, were in attendance as keynote speakers for the event which was organized by Ayoub Baba, AEE Tunisia’s President. Also in attendance from AEE were Bill Kent, AEE Executive Director, and Larry Good, Director of AEE International Chapters.

In addition to the excellent panel sessions and speakers, CEM certificates were awarded to recent attendees that passed the CEM exam this year.

The highlight of the event was the announcement of the formation of the CWEEL Tunisia Chapter. The Board of CWEEL Tunisia was introduced and they launched an online mentoring platform to link CWEEL mentors and mentees. The AEE team and CWEEL Board met to discuss plans for a joint government and CWEEL program to support employment of women in the energy sector in Tunisia. The teams also met with local ministers of the Tunisia government to discuss this and other opportunities in the energy sector. Tunisia recently announced plans to have 30% renewable energy by 2030 – which will stimulate job opportunities in the energy sector.

Many thanks to the Tunisia AEE and CWEEL members for their amazing hospitality!

Jamaica Society for Energy Engineers Award Ceremony for CEMs

The Jamaica Society for Energy Engineers (JSEE) was established in 2009, and is the first AEE chapter in the English speaking Caribbean. The Awards Ceremony held on June 14, 2018, celebrated recently qualified Certified Energy Managers and Energy Managers in Training, including nine females.  The function and some of the training was sponsored by USAID’s Caribbean Clean Energy Program.

Jamaica1

jamaicaspeechCWEEL Jamaica Chapter Representative Jodi Graham CEM highlighted that internationally, regionally and of course specifically in Jamaica, the demand is continuously increasing, not only for energy professionals, but for energy professionals who are well trained and whose certification is recognized and accepted across the board.  Through the certification program, there is recognition of the value and strength in diversity – whether that is varying problem solving approaches, public or private sector experiences, or in the range of educational backgrounds as well as gender diversity. Her advice to the CEMs included:

  • Use your skills. Strive to make an impact immediately – however small, wherever you are. Start now, and don’t stop.
  • Build your professional network. Participate and positively contribute to a wider range of conversations and initiatives.
  • Continuous education – keep up to date – the energy sector is dynamic and will leave you behind.
  • Look out for opportunities – several may either view the CEM certification as a valuable asset, and others outright require it. Where the opportunities may not be crystal clear, be bold and create them.

jamaicanelsonMary Elise Cox, International Program Director with AEE welcomed the awardees to the AEE family and led the gathering in a toast to AEE founder Al Thumann. She highlighted the strength of the AEE, its international chapters as well as the growing impact of CWEEL. The upcoming October 2018 staging of the World Energy Engineering Congress in Charlotte, NC will be an excellent avenue to further build on the network. Tamar Nelson CEM Top Achiever was specially recognized for her excellent performance in the certification exam, scoring > 900/1040.

jamaica2

2018 Summer CWEEL Newsletter

http://createsend.com/t/j-74D762DBB1EF199F2540EF23F30FEDED

CWEEL Chapter Liaison’s Growing!

As a reminder, one of AEE’s 2018 objectives is to have a CWEEL Chapter Liaison for every local AEE Chapter.  Chapter Liaisons are leaders in their AEE chapters who encourage, strengthen, and inspire other women to network and grow professionally.  We are actively recruiting additional Chapter Liaisons to strengthen our CWEEL Chapter Liaison Committee.

The Chapter Liaison Committee coordinates between local AEE chapters and CWEEL on a number of topics, including scholarships, mentoring, fundraising, and membership. This Committee provides chapter support and promotes CWEEL programs and goals including the development of a more prominent voice for women in the industry. Chapter Liaisons bring visibility to AEE and CWEEL during industry events and improve leadership opportunities for women.

The Chapter Liaison role would include a 30 minute monthly conference call with the Liaison Committee to leverage best practices and events between CWEEL and the local AEE chapters.  Some examples would include:  CWEEL held its first regional networking event at NJ Natural Gas with over 50+ attendees and we are planning a NYC event late summer.  The NYC Chapter Liaison, Israa Ajam, is currently working with us to drive visibility for the event.  Thanks Israa!

We wanted to thank & recognize the following for CWEEL Chapter Liaisons for their support and dedication:  Lisa Kosanovic (Connecticut), Israa Ajam (NYC), Nagea Littleton (Central Alabama), Emily Beck (Colorado), Kat Stahl (Raleigh(NC)), Jeneen Horton (Huntsville (AL)), Nandini Mouli (Baltimore), Nicole Davis (Arkansas), Leslie Kramer (Bay Area), Maryanne McGowan (SW Ohio), Shelley Sullivan (SE Michigan),  Heather Wheeler (Danville (VA)), Elin Shepard (Columbia River (OR)), Kelsey Chegus (Alberta, Canada) and Monica Bersani & Maryanne Campbell (Greater Philadelphia), Janine Finnell ( National Capital), Rebecca Karason & Angela Rybalt (Ohio Capital City), Carla Dozal (New Mexico), Diana Fuller (Peoria, IL) and Diana Medina-Lopez (San Joaquin Valley,CA).

We are still currently recruiting for CWEEL Chapter Liaisons from following USA Regions and Canada:

Region 1: New England, Maine, NJ, Long Island, Western NY, Central Pennsylvania, Lehigh Valley & Western Pennsylvania

Region 2: Sunshine, Atlanta, Piedmont, East Tennessee, Mid-South, Middle Tennessee & Southeastern Virginia

Region 3: Iowa, Central Illinois, Chicago, Indiana, Kentucky, West Michigan, Twin Cities, Voyager, Northern Ohio, West Central Ohio, Wisconsin

Region 4: Rocky Mountain, Kansas City, St. Louis, Austin/San Antonio, North Texas, Texas Lone Star

Region 5: Arizona, San Diego, San Luis Obispo, Southern California, Hawaii, Nevada, Utah, Pacific Northwest

Canada: Canada East, Hamilton, Southern Ontario, Southwestern Ontario

 

If you are interested in becoming a CWEEL Chapter Liaison sign up through the following link: https://cweel.wordpress.com/committees/chapter-liaison-opportunity/

Again – help strengthen our CWEEL Team by becoming a CWEEL Chapter Liaison!  If you have any questions please contact

Deborah O. Lenny, CWEEL Board Member – Chapter Liaison Committee at deborah.lenny@directenergy.com

“Superman” Afure Onekpe

AfureeditAfure is the founder of the AEE Alberta Chapter, and she has dedicated countless hours of service to the energy efficiency industry in Alberta which has experienced incredible growth over the last few years. She currently serves on the Board of AEE – Alberta as Vice President, and she was also recently elected to the Board of the Alberta Energy Efficiency Alliance. Not only is she an extremely accomplished professional, but she is also a mother to 4 young kids and an inspiring role model to myself and many others in Alberta. There is also much to be said about recent developments and momentum being created in Alberta for the energy efficiency industry.

Afure has over 15 years Environmental, Energy and Engineering experience. She holds a Master’s degree in Civil and Environmental Engineering from Carnegie Mellon University, and a Bachelor’s degree in Industrial Chemistry and Chemical Engineering. She is a Certified Energy Manager (CEM), Certified Environmental Professional (EP) with a specialization in Energy, Sustainability, GHG/Air and Water, Certified RETScreen Expert (CRE), Certified Enterprise Program Manager (EPM) and a Canadian Sustainable Energy Practitioner (CSEP). Afure currently works as a Senior Account Manager and Lead Energy Auditor for Energy Efficiency Alberta BNI Program and Non-Profit Energy Efficiency Transition Program (NEET). She promotes Energy Efficiency as a resource to Albertans through her involvements in various industry associations, numerous networks and connections.

EMC CWEEL Breakfast in Seattle

CWEEL hosted the Women in Leadership Breakfast at the West Coast Energy Management Congress on Thursday June 21 in Seattle, WA. Keynote speaker Susan Wickwire, Executive Director of the Seattle 2030 District and Washington state native, presented her thoughts on creating successful partnerships between the public and private sectors, while weaving in anecdotes from her life story, prior work for the EPA and state department, and the things that have driven her throughout her public service.

Ms. Wickwire has experienced first-hand the positive benefits to industrial and commercial businesses resulting from well-designed and executed government environmental programs. She assumed leadership of the Seattle 2030 District in 2015 – one of nearly two dozen major cities across the U.S. participating in the 2030 District initiative – which has grown to a membership of more than 150 property owners/managers, community and professional stakeholders, and resource partners. The objectives of the Seattle 2030 District are to develop realistic, measurable, and innovative strategies to assist district property owners, managers, and tenants in meeting aggressive goals for reducing environmental impacts of facility construction and operations. More about the Seattle 2030 District here – http://www.2030districts.org/seattle.

CWEEL thanks Frontier Energy for their gracious sponsorship of the program.

See more pictures from the CWEEL Breakfast here – https://www.flickr.com/photos/aeecenter/sets/72157698521007274/with/41554383400/

Neither Rain, Nor Snow, Nor Sleet, Nor Hail… nothing stops GLOBALCON!

It was March — it was Boston – and it was madness! That’s March Madness, aka the NCAA basketball tournament. Adding another level of excitement to Beantown was AEE’s 2018 Globalcon Conference, which included our CWEEL breakfast meeting. Mother Nature apparently wanted in on the action too – so she delivered a Nor’easter and, in doing so, almost kept CWEEL’s keynote speaker from making her appointed round.

The first thing we learned about Ilana Juda, Principal, Director of Sustainability at FXFOWLE, was that she has perseverance. She made the trek from New York City to deliver her inspiring message about how her values, developed in childhood, have enabled her to break through many barriers, which now included snowstorms! Ilana explained that she was raised by “devout environmentalists,” therefore sustainability is ingrained in her character. A champion of sustainable design initiatives through her profession as an architect, Ms. Juda promotes her agenda through advocacy, education and research. Of particular importance to her, is mentoring young women and fostering their leadership development while encouraging them to be leaders in sustainability design principles.

Besides hearing our thought-provoking speaker, getting the latest news about CWEEL, and enjoying a scrumptious breakfast, CWEEL extended one more reason to attend our meeting – we held a drawing to give away an Amazon Echo Dot to one breakfast attendee. Nancy Gardner, Senior Indirect Sales Manager, Direct Energy Business was the lucky winner.

We are also grateful to Frontier Energy for sponsoring the event and are pleased Carina Paton from their New York office was able to brave the elements to share about her company and its interest in supporting our organization.

CWEEL deeply appreciates everyone’s participation and support.